Thursday Jul 25, 2024

The power of a roll-up growth strategy with John Cerasuolo

In this week’s episode, we chat with John Cerasuolo, CEO of The Leap Partners.

John shares his experience in conducting roll-ups and the strategy behind LEAP Partners, emphasizing the company's approach to integrating small businesses while preserving their local brands, owners, and employees.

The conversation touches upon the importance of internal call centers over outsourcing, and how LEAP Partners focuses on improving leadership and operations at the branch level. John also highlights the typical financial metrics they look for when acquiring businesses and discusses the strategies for value creation post-acquisition.

Finally, John shares how potential sellers can reach out to LEAP Partners and explains the company's lead generation strategy, principally involving direct mailing and word-of-mouth referrals.

Key Takeaways:

The Roll-up strategy: Combining several small companies to form a larger entity can significantly increase its value and efficiency

Focus on customer experience: Ensuring that customer-facing staff are well-trained and satisfied in their roles can significantly impact the business's success.

Profit margins: Healthy profit margins are vital, but sometimes low margins can be addressed through better pricing strategies and operational improvements.

The importance of culture: Businesses do not have to be perfect, but they need a strong culture centered around taking care of employees and customers

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Additional Resources

➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/

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👉 Connect with John Cerasuolo

LinkedIn: https://www.linkedin.com/in/johncerasuolo

Website: https://www.theleappartners.com

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The Boost, a podcast for home service contractors.

Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession.

Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.

The power of a roll-up growth strategy with John Cerasuolo

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