How ESOPs are cultural game changers with Loren Gardner

This week, we dive into a conversation with Loren Garder from Bergen Plumbing, Heating, & Cooling, exploring his journey as an educator in the trades. 

Loren's early collaboration with his brother at Bergen led him to discover his passion for training aspiring tradesmen. 

Under his guidance, Bergen's apprenticeship program evolved into the cornerstone of their culture, eventually expanding into the independent Blackhawk School of Apprenticeship, a crucial step for anyone joining Bergen.

The turning point came when Loren’s brother began transitioning the company into an Employee Stock Ownership Plan (ESOP), enabling employees to own a part of Bergen. 

This move not only cultivated a sense of ownership among the staff but also significantly enhanced the company culture, fostering a deep-rooted commitment to excellence in service, customer satisfaction, and mastery of their trade.

Tune in to hear Loren discuss how these initiatives transformed Bergen, creating a unified passion and dedication that resonates throughout the company.

 

A few key takeaways:

• Empowerment through Education: Loren Garder's initiative to develop a comprehensive training and education program underscores the importance of continuous learning and skill development in professional growth and organizational success.
• Culture Transformation via Ownership: The transition to an Employee Stock Ownership Plan (ESOP) illustrates how sharing company ownership with employees can transform a company's culture, fostering a sense of belonging, responsibility, and collective drive toward success.
• Strategic Innovation in Business: The creation of the Blackhawk School of Apprenticeship as a feeder system for new talent highlights the value of innovative approaches to solving traditional business challenges, such as talent acquisition and development.
• Impact on Service Quality and Customer Satisfaction: This suggests a strong link between employee empowerment, company culture, and the quality of service provided to customers. In Bergen, the shift to an ESOP improved company dynamics significantly and influenced the customer experience and business success.
• And more!

-----

Additional Resources

➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/

-----

👉 Connect with Loren Gardner

LinkedIn: https://www.linkedin.com/in/lorendgardner/

Website: https://apprenticeshipworks.trade

Instagram: https://www.instagram.com/apprenticeship_works/

Facebook: https://www.facebook.com/profile.php?id=61553685544705

Bergen Plumbing, Heating, & Cooling: https://noworrycomfort.com

-----

The Boost, a podcast for home service contractors.

Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession.

Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.

All Aboard the Longship! Powered by Vikings™.

For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.